brand´er

brand «brand», noun, verb.

–n.

1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label.

2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»

The store doesn't sell that particular brand of coffee.

b) a recognized identity or name, especially a commercial one.

3. an iron stamp for burning a mark.

4. a mark made by burning the skin or hide with a brand.

5. Figurative. a mark of disgrace: »

He could never rid himself of the brand of coward.

SYNONYM(S): stigma, blot, stain.

6. a piece of wood that is burned or partly burned.

7. Botany. a) a fungous disease in which the leaves and stems of plants appear as if burned. b) any fungus producing such a disease.

8. Archaic. a sword.

–v.t., v.i.

1. to mark by burning the skin or hide with a hot iron. In former times criminals were often branded. SYNONYM(S): sear.

2. Figurative. a) to put a mark of disgrace on; stigmatize: »

He has been branded as a traitor.

b) to single out: »

Her hairstyle brands her as old-fashioned.

3. Figurative. to impress upon: »

events branded on one's memory.

╂[Old English brand (sword) blade; torch]

–brand´er, noun.

4. to identify or label (something) with a commercial name: »

A program of the film institute was branded with the Sundance name.